Services
Distribution Optimisation
Most independent properties are overpaying OTAs and underinvesting in direct. We restructure your distribution to shift margin back to where it belongs without sacrificing occupancy. Delivered remotely to properties across Australia and globally.
Overview
Most independent properties have grown their distribution channels reactively adding an OTA here, a wholesaler there without a clear strategy behind the mix. The result is a channel structure that generates occupancy but at a margin that doesn't reflect the work going into filling those rooms.
OTA commission rates, rate parity inconsistencies, and an underdeveloped direct channel are the three most common and most expensive distribution problems facing independent accommodation operators. Revvulo audits your full distribution picture and restructures it to grow profitable revenue, not just occupancy.
What we do:
Channel Management: We audit every channel in your distribution mix OTAs, direct, GDS, wholesalers, corporate and assess the true cost and contribution of each. We build a channel strategy that balances reach with margin, and remove the distribution leaks that quietly erode profit.
Direct Booking Optimisation: Direct bookings are the highest-margin channel available to any property. We optimise your direct booking engine, website commercial performance, and GEO (Generative Engine Optimisation) strategy to shift share from OTAs to your own channel without sacrificing visibility.
Analytics: Distribution decisions without data are guesswork. We build the reporting framework to track channel performance, cost per booking, and channel mix shift over time so every distribution decision is grounded in what's actually happening, not assumptions.
Rate Parity Management: Rate parity violations your rates appearing inconsistently across channels damage both your direct booking conversion and your relationships with OTA partners. We audit your parity position and establish the processes to keep it clean.
OTA Strategy: OTAs aren't the enemy they're a tool. We build an OTA strategy that uses them for fill and visibility without allowing them to become the default channel for every booking. That means smarter content, better rate positioning, and a clear understanding of when to open and close availability.
Our approach
Distribution optimisation starts with a full channel audit understanding exactly what you're paying, where your bookings are coming from, and what each channel is actually contributing to the bottom line versus gross revenue.
From that baseline we build a restructured channel strategy with clear targets for direct booking share, OTA mix, and cost per acquisition. Implementation is hands-on we work with your existing channel manager and booking engine, reconfigure availability and rate structures, and train your team on the daily habits that protect the channel strategy over time.
Why it matters
A shift of 10 percentage points from OTA to direct bookings on a property generating $500,000 in annual room revenue can recover $10,000–$15,000 in commission costs that go straight back to the bottom line. That's without a single additional room night sold.
Distribution is where margin lives or dies for independent accommodation operators. Most properties know their occupancy and ADR. Far fewer know their true net revenue per channel and that gap is costing them every single day.
